Dj Cuppy and CEO of 24 Apparel, Temitayo Eyitayo, posted an image on their Instagram pages a week ago which obviously meant something is cooking in both camps, a collaboration of some sort. 24 Apparel is well known for its various collections of Snapbacks as well as stylish/casual sweatpants.
The cat is out of the bag, pictures below shows that Cuppy and 24 have teamed up to create exclusive Snapbacks which have never been produced by a Nigerian brand before. We all know Cuppy has quite an obsession for cupcakes and it’s no surprise that this collection is tagged a “Cupcake Collection” because the colors of the Snapbacks are named after some of Cuppy’s favorite cupcake flavors which are Cotton Candy, Strawberries & Crème, and Caramel to name a few.
These Snapbacks, unlike other 24 Snapbacks, have an all mesh design which has the Cuppy emblem on the side and the 24 logo in front. These hats also come in a cupcake packaged box as well as a 24 X Cuppy key chains rings to go with it.
This December 24 X Cuppy will have a launch event for the Snapback collection and this is supported by Hennessy, Hans and Rene, Simply Green Juice and Zippy Logistics. We can’t wait for the hats to come out and we definitely can’t wait to start rocking them!