English Premier League side, Arsenal have announced a new Adidas kit sponsorship deal with which will take effect from 2019/2020 season, which will end their partnership with Puma.
It appears that the Gunners’ current kit sponsors, Puma, can no longer bankroll their bigger market value in kit sponsorship and can’t match Adidas’offer.
“Arsenal and Adidas have agreed a new kit partnership, effective from July 1, 2019,” the London club announced tartly on their official Twitter handle on Monday.
Details of Arsenal’s deal was not officially disclosed, but the announcement hits at the inability of Puma to match what Adidas have offered.
However Livescore reports that the new Arsenal kit deal with Adidas is reportedly worth £300million over five years.
It is claimed the new deal will bring in double that which they have earned from Puma since 2014, although it is still less than the reported £75m per year Manchester United earn from Adidas.
Arsenal’s last kit deal with the German sportswear giants was back in the 1993-94 season, two years before Arsene Wenger, the longest-serving manager in the club’s history, took charge.